Murano SF New Condos: Price Reductions & Buyer Incentives

Nearly one year into sales at Murano, this distinctive modern condominium development in Cow Hollow has closed out just over 40% of its 22 homes. It’s not the slowest absorption rate out there among new construction, but at approximately one unit per month it’s moving at a snail’s pace. For comparison, Maison au Pont a few blocks away began selling its 43 units around the same time and is completely sold out as of July 2021.

Now approaching the San Francisco real estate market’s traditional seasonal slowdown, the sales team is surely feeling pressure to keep the ball rolling. Last month, all on-MLS listings at Murano appeared to have $100,000 cut from previous pricing. And now, the developer is offering to credit 24 months of HOA dues to buyers who make make an offer at current list price — that’s a seller concession of $25,000+ (calculated according to monthly dues stated in MLS). *Offers must be accepted by 10/31/21 and close escrow by 11/30/21 for buyers to qualify.

Of the dozen or so remaining homes, a handful are currently listed on the MLS:

› Unit 101: 2-bed/2.5-bath/1,731sqft Townhouse, listed at $2,395,000 (Listing Details)

 

› Unit 201: 2-bed/2-bath/1,106sqft Flat, listed at $1,495,000 (Listing Details)

 

› Unit 304: 2-bed/2-bath/1,029sqft Flat, listed at $1,495,000 (Listing Details)

 

› Unit 305: 2-bed/2-bath/1,194sqft Flat, listed at $1,595,000 (Listing Details)

 

› Unit 308: 2-bed/2-bath/1,044sqft Flat, listed at $1,495,000 (Listing Details)

3131 Pierce Street #305 is marketed and listed exclusively by cooperating broker Vanguard Properties. Listing photos below courtesy of SFAR MLS.

Murano is not the only new development attempting to lure home buyers with limited-time incentives. Here are a couple others:

› 2177 Third: $20,000 credit for 1-bed homes, $35,000 credit for 2-bed homes toward finish upgrades and customization; purchase agreement must be signed by 11/15/21 and escrow closed by 12/15/21

 

› Fulton 555: $3,000 closing cost credit and 6 months of HOA dues credits; purchase agreement must be signed by 10/31/21

 

**Offers subject to change or cancellation without notice.

Exclusive buyer representation and private tours available > 415.715.9205 / mike@vulcca.com

Curious what major new residential developments are now selling in San Francisco? Explore our directory of the latest and greatest below.